Mobile Computing 2010 was the campaign designed to show just how far you can push the boundaries with Nokia devices — and it’s what conceived our: ‘It’s not technology, it’s what you do with it’ tagline. It’s about anything that makes you proclaim: ‘That’s Awesome!’. For example, it was as part of this campaign that videos such as the POV commercial www.youtube.com , Dot www.youtube.com and Hamster Phone Charger www.youtube.com were created. Now all these videos are out there, we’ve decided to go back to the very start… and show you this first internal video of our original thinking – so that you can see how far the campaign has developed from the beginning…. www.nokia.com
A human recreation of snakes. Visit www.get-out-and-play.com to play a human version of breakout (bricks, arkanoid), watch the behind the scenes clip and learn more. On request The music in the clip is made by Covox: www.myspace.com Also, watch the behind the scenes clip for more info on the shoot!
When releasing the Nokia Nseries, this Nokia campaign was deployed in Riyadh (KSA, Saudi Arabia), Dubai and Abu Dhabi (United Arab Emirates) for 30 days. Video shows a night installation and a few of the FX at Marina Mall in Abu Dhabi. BrandPlay iDMN is an Interactive Digital Marketing Network utilizing floor & Wall space as interactive large format screens. Consumers interact and play with the brand and build strong brand loyalty and even sales lift in-store. Our systems are currently being …
