Nokia Nseries Outdoor Interactive Bus Shelters

Posted by: Anwar Mehdi  /  Category: Nokia Videos

Client: Nokia Nseries Role: Lead Creative and Digital Art Director Interactive outdoor was a relatively new media that is different to both the web and traditional outdoor. The media has two elements which need to be addressed; initial interest and interaction, followed by continued interaction and experience. Across 20 sites during the final month, the number of ‘hits’ totalled 261847, an average of 422/site/day. JCDecaux reported this as the highest figure to date, with previous campaigns …

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